The database is the main asset, and it kept going stale
Bloger Agency keeps a database of 2,000+ lifestyle creators and influencers in Uzbekistan. A brand comes in with a brief: they need someone with a particular audience and subject. The agency picks a match out of the database.
The trouble is that creators change faster than the database keeps up. Audiences grow or shrink, people switch topics, some go quiet altogether.
Rechecking thousands of contacts by hand is work with no end.
The problem wasn't the database, it was the speed
The database wasn't the problem. How fast it went stale was.
The team couldn't keep up by checking it manually. So the database has to update itself, without anyone on the team opening a profile by hand.
A database that watches itself
A system that keeps an eye on creators in the background and pulls in fresh numbers without the team touching it.
Bloger Agency gets a database they can trust as it stands, rather than one they have to verify before putting it in front of a brand.
The project is in progress
This case is still being built. Materials, screenshots and the result will go here once the project is finished: a creator record before and after an update, and a view of the database at scale.
